MPG.eBooks - Table of Contents: E-Commerce Strategy

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E-Commerce Strategy

E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies a...

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Bibliographic Details
Main Authors:	Qin, Zheng, Chang, Yang (Author), Li, Shundong (Author), Li, Fengxiang (Author)
Format:	eBook
Language:	English
Published:	Berlin, Heidelberg Springer Berlin Heidelberg 2014, 2014
Edition:	1st ed. 2014
Subjects:	Computer Communication Networks Electronic Commerce Computer Networks It In Business E-commerce And E-business Business Information Services
Online Access:	https://doi.org/10.1007/978-3-642-39414-0?nosfx=y
Collection:	Springer eBooks 2005- - Collection details see MPG.ReNa

Table of Contents:

E-commerce and E-commerce Strategy
National E-commerce Strategy
E-commerce Strategy of Industries
E-commerce Strategy in Enterprises
E-commerce Strategy under Specific Strategic Environments
E-commerce Technical Strategy
The Present Situation and Outlook of E-commerce Strategy

E-Commerce Strategy

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