Corporate Identity and Crisis Response Strategies Challenges and Opportunities of Communication in Times of Crisis
The history of crisis management shows that companies embark on particular strategies in response to crisis. So why are some companies’ crisis communication strategies successful, while others are not? The purpose of this book is to broaden the existing knowledge of crisis response strategies by foc...
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| Format: | eBook |
| Language: | English |
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Wiesbaden
Springer Fachmedien Wiesbaden
2014, 2014
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| Edition: | 1st ed. 2014 |
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| Online Access: | |
| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Table of Contents:
- The notion of crisis: conceptual framework
- Building up a theoretical framework: review of the relevant theories
- Corporate identity and stakeholder perceptions in crisis
- Case study: crisis response strategies of Toyota