Strategy and Communication for Innovation
Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the...
| Other Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
Berlin, Heidelberg
Springer Berlin Heidelberg
2013, 2013
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| Edition: | 2nd ed. 2013 |
| Subjects: | |
| Online Access: | |
| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Table of Contents:
- Part I - Strategic Perspectives on Innovation
- Part II - Communicative Perspectives on Innovation
- Part III - Integrated Perspectives on Innovation
- Part IV - Best Practices and Case Examples