Implicit motives
How do unconscious motivational needs influence physiological cognitive, affective, and behavioural responses to incentives? How can implicit motives be measured? These are some of the topics this book presents in 18 chapters, contributed by leading authorities in the field
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| Format: | eBook |
| Language: | English |
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New York
Oxford University Press
2010, 2010
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| Collection: | Oxford University Press - Collection details see MPG.ReNa |
| Summary: | How do unconscious motivational needs influence physiological cognitive, affective, and behavioural responses to incentives? How can implicit motives be measured? These are some of the topics this book presents in 18 chapters, contributed by leading authorities in the field |
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| Physical Description: | xxviii, 563 p. |
| ISBN: | 9780199776955 |