Option and Component Bundling under Demand Risk Mass Customization Strategies in the Automobile Industry
Today's worldwide car manufacturers are facing heterogeneous customer needs in highly competitive markets. Anticipating the required level of product variety and controlling the associated technical complexity have become the cutting edge of this industry. Ralph Fürderer presents new component...
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| Format: | eBook |
| Language: | German |
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Wiesbaden
Deutscher Universitätsverlag
1996, 1996
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| Edition: | 1st ed. 1996 |
| Series: | Gabler Edition Wissenschaft
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| Online Access: | |
| Collection: | Springer Book Archives -2004 - Collection details see MPG.ReNa |
| Summary: | Today's worldwide car manufacturers are facing heterogeneous customer needs in highly competitive markets. Anticipating the required level of product variety and controlling the associated technical complexity have become the cutting edge of this industry. Ralph Fürderer presents new component and price bundling methods and characterizes the cross-functional tradeoff in the implementation of mass customization strategies between manufacturing and marketing. The methods have been validated at a world-class car manufacturer. The concepts described in this book have been integrated already in the curricula of leading Business Schools throughout the world |
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| Physical Description: | XI, 148 S. 7 Abb online resource |
| ISBN: | 9783663088189 |