Kundenbindung als Marketingziel Identifikation und Analyse zentraler Determinanten
| Main Author: | |
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| Format: | eBook |
| Language: | German |
| Published: |
Wiesbaden
Gabler Verlag
1999, 1999
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| Edition: | 2nd ed. 1999 |
| Series: | neue betriebswirtschaftliche forschung (nbf)
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| Subjects: | |
| Online Access: | |
| Collection: | Springer Book Archives -2004 - Collection details see MPG.ReNa |
| Physical Description: | XXVI, 377 S. 94 Abb online resource |
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| ISBN: | 9783663010838 |