Conjoint Measurement Methods and Applications
by Paul E. Green I am honored and pleased to respond to authors request to write a Fore word for this excellent collection of essays on conjoint analysis and related topics. While a number of survey articles and sporadic book chapters have appeared on the subject, to the best of my knowledge this b...
| Other Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
Berlin, Heidelberg
Springer Berlin Heidelberg
2001, 2001
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| Edition: | 2nd ed. 2001 |
| Subjects: | |
| Online Access: | |
| Collection: | Springer Book Archives -2004 - Collection details see MPG.ReNa |
Table of Contents:
- 1. Conjoint Analysis as an Instrument of Market Research Practice
- 2. Measurement of Price Effects with Conjoint Analysis: Separating Informational and Allocative Effects of Price
- 3. Developing Business Solutions from Conjoint Analysis
- 4. Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data
- 5. A Comparison of Conjoint Measurement with Self-Explicated Approaches
- 6. New Product Development in the Software Industry: The Role of Conjoint Analysis
- 7. Non-geometric Plackett-Burman Designs in Conjoint Analysis
- 8. On the Influence of the Evaluation Methods in Conjoint Design — Some Empirical Results
- 9. The Value of Extent-of-Preference Information in Choice-based Conjoint Analysis
- 10. Confounding of Effects in Rank-Based Conjoint-Analysis
- 11. A Multi-trait Multi-Method Validity Test of Partworth Estimates
- 12. Adaptive Conjoint Analysis: Understanding the Methodology and Assessing Reliability and Validity
- 13. Conjoint Preference Elicitation Methods in the Broader Context of Random Utility Theory Preference Elicitation Methods
- 14. Conjoint Choice Experiments: General Characteristics and Alternative Model Specifications
- 15. Using Conjoint Choice Experiments to Model Consumer Choices of Product Component Packages
- 16. Latent Class Models for Conjoint Analysis
- 17. A Generalized Normative Segmentation Methodology Employing Conjoint Analysis
- 18. Dealing with Product Similarity in Conjoint Simulations
- 19. Evaluating Brand Value — A Conjoint Measurement Application for the Automotive Industry
- 20. Continuous Conjoint Analysis
- Author Index