Discrete Choice Experiments in Marketing Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement
The chapter starts with a positioning of this dissertation in the marketing discipline. It then provides a comparison of the two most popular methods for studying consumer preferences/choices, namely conjoint analysis and discrete choice experiments. Chapter 1 continues with a description of the con...
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| Format: | eBook |
| Language: | English |
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Heidelberg
Physica-Verlag HD
1997, 1997
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| Edition: | 1st ed. 1997 |
| Series: | Contributions to Management Science
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| Subjects: | |
| Online Access: | |
| Collection: | Springer Book Archives -2004 - Collection details see MPG.ReNa |
Table of Contents:
- 1. Introduction
- 2. Review of Linear Design and Discrete Choice Models
- 3. Designs for Discrete Choice Models
- 4. Using Priors in Choice Designs
- 5. Individual Choice Models
- 6. Conclusion
- Appendix A: Derivation of Probability-Centered Estimation Error
- Appendix B: Example Screens of Self-Explicated Task
- Appendix C: Example Screen of Conjoint Task
- Appendix D: Example Screen of Choice Task
- Appendix E: Holdout Choice Sets
- Appendix F: Experimental Conjoint Design
- Appendix G: Experimental Choice Designs and Partworth Values
- References