Leading Pharmaceutical Innovation Trends and Drivers for Growth in the Pharmaceutical Industry
Pharmaceutical innovation is like gambling at roulette, only the stakes are higher. Considerably higher, since the most recent estimates put the costs of drug development at US$ 800 million to US$ 1 billion - per drug! This is equivalent to the price tag of the Empire State Building, when it was for...
| Main Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
Berlin, Heidelberg
Springer Berlin Heidelberg
2004, 2004
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| Edition: | 1st ed. 2004 |
| Subjects: | |
| Online Access: | |
| Collection: | Springer Book Archives -2004 - Collection details see MPG.ReNa |
Table of Contents:
- I. Innovation as a Key Success Factor in the Pharmaceutical Industry
- II. Pharmaceutical Innovation: The Case of Switzerland
- III. The Science and Technology Challenge: How to Find New Drugs
- IV. The Pipeline Management Challenge: How to Shape the Innovation-Flow
- V. The Outsourcing and Internationalization Challenge: How to Harness Outside Innovation
- VI. Management Answers to Pharmaceutical R&D Challenges
- VII. Future Directions and Trends
- VIII. Appendices
- Authors