Handbuch Marketing-Kommunikation Strategien — Instrumente — Perspektiven. Werbung — Sales Promotions — Public Relations — Corporate Identity — Sponsoring — Product Placement — Messen — Persönlicher Verkauf
| Other Authors: | , |
|---|---|
| Format: | eBook |
| Language: | German |
| Published: |
Wiesbaden
Gabler Verlag
1993, 1993
|
| Edition: | 1st ed. 1993 |
| Subjects: | |
| Online Access: | |
| Collection: | Springer Book Archives -2004 - Collection details see MPG.ReNa |
| Physical Description: | XXI, 1044 S. 166 Abb online resource |
|---|---|
| ISBN: | 9783322825391 |