Multi-Channel Strategies for Retail Financial Services A Management-Framework for Designing and Implementing Multi-Channel Strategies
The retail financial services industry is undergoing fundamental changes, as better informed and more demanding customers decide for themselves how, when and where they purchase personalised product solutions. Distribution, i.e. managing the exchange processes with the customer, remains the only sus...
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Wiesbaden
Deutscher Universitätsverlag
2004, 2004
|
| Edition: | 1st ed. 2004 |
| Subjects: | |
| Online Access: | |
| Collection: | Springer Book Archives -2004 - Collection details see MPG.ReNa |
Table of Contents:
- I. Academic and Empirical Relevance of the Research Subject
- 1. Research Objectives, Approach, Methods and Structure
- 2. Changes in the Distribution of Retail Financial Services
- II. Framework for the Design of Multi-Channel Distribution Systems
- 3. Major Analytical Dimensions of Distribution Systems
- 4. Particularities in the Distribution of Retail Financial Services
- 5. Impact of the Corporate Positioning on the Distribution Strategy
- 6. Classification of Multi-Channel Distribution Systems
- III. Operational Implementation of Multi-Channel Distribution Strategies
- 7. External Fit of the Distribution System
- 8. Internal Fit of the Distribution System
- 9. Financial Steering of the Distribution System
- IV. Conclusion
- V. Bibliography