Psychology of the Consumer and Its Development An Introduction
An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research ba...
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| Format: | eBook |
| Language: | English |
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New York, NY
Springer US
1999, 1999
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| Edition: | 1st ed. 1999 |
| Series: | The Springer Series in Adult Development and Aging
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| Subjects: | |
| Online Access: | |
| Collection: | Springer Book Archives -2004 - Collection details see MPG.ReNa |
| Summary: | An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products |
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| Physical Description: | XIII, 362 p online resource |
| ISBN: | 9781461547631 |