Differential Games in Marketing
Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems where observations and decisions are made in real tim...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
New York, NY
Springer US
2004, 2004
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| Edition: | 1st ed. 2004 |
| Series: | International Series in Quantitative Marketing
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| Subjects: | |
| Online Access: | |
| Collection: | Springer Book Archives -2004 - Collection details see MPG.ReNa |
Table of Contents:
- 1. Introduction
- 2. A Brief Tutorial On Differential Games
- 3. Advertising Models
- 4. Pricing Models
- 5. Models Of Marketing Channels
- 6. Other Applications
- 7. Conclusions
- References
- Author Index