Retail Internationalization Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities
Retail internationalization is gaining importance in retail practice, but the research status is still fairly narrow. Stefan Elsner aims to close this gap by investigating three important challenges within the retail internationalization process: the appropriate choice of market entry modes, the suc...
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| Format: | eBook |
| Language: | English |
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Wiesbaden
Springer Fachmedien Wiesbaden
2014, 2014
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| Edition: | 1st ed. 2014 |
| Series: | Handel und Internationales Marketing Retailing and International Marketing
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| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Table of Contents:
- Internationalization
- Retailing
- Entry mode choice
- Format transfer
- Standardization and adaptation
- Organizational Structure