|
|
|
|
| LEADER |
02406nmm a2200301 u 4500 |
| 001 |
EB000397685 |
| 003 |
EBX01000000000000000250738 |
| 005 |
00000000000000.0 |
| 007 |
cr||||||||||||||||||||| |
| 008 |
130626 ||| eng |
| 020 |
|
|
|a 9783835057005
|
| 100 |
1 |
|
|a Benlian, Alexander
|
| 245 |
0 |
0 |
|a Content Infrastructure Management
|h Elektronische Ressource
|b Results of an empirical study in the print industry
|c by Alexander Benlian
|
| 250 |
|
|
|a 1st ed. 2006
|
| 260 |
|
|
|a Wiesbaden
|b Deutscher Universitätsverlag
|c 2006, 2006
|
| 300 |
|
|
|a XXI, 246 p
|b online resource
|
| 505 |
0 |
|
|a Conceptual foundations -- Causal model specification -- Empirical test of the content allocation model -- Discussion of model findings -- Conclusion
|
| 653 |
|
|
|a Media Planning
|
| 653 |
|
|
|a IT in Business
|
| 653 |
|
|
|a Advertising media planning
|
| 653 |
|
|
|a Business information services
|
| 041 |
0 |
7 |
|a eng
|2 ISO 639-2
|
| 989 |
|
|
|b Springer
|a Springer eBooks 2005-
|
| 490 |
0 |
|
|a Markt- und Unternehmensentwicklung Markets and Organisations
|
| 028 |
5 |
0 |
|a 10.1007/3-8350-5700-6
|
| 856 |
4 |
0 |
|u https://doi.org/10.1007/3-8350-5700-6?nosfx=y
|x Verlag
|3 Volltext
|
| 082 |
0 |
|
|a 659.111
|
| 520 |
|
|
|a Because of the increasing digitization and modularity of content media companies are challenged to exploit the gained degrees of freedom in the management of their most valuable asset. Opportunities abound - reutilizing, bundling and pushing content through diverse media channels leading to higher returns on investment. Although many studies have tackled the problem of properly allocating data, processing power or IT-related decision rights in the past, the topic of media content allocation has been neglected so far. Taking into account strategic, organizational and technological factors Alexander Benlian explores the question of whether to centralize or to decentralize media content. The findings basically emphasize the need to design publishing organizations that follow certain patterns of congruency and consistency in order to realize greater effectiveness. These observed patterns or invariabilities may provide infrastructure managers with a benchmark against which to reassess the design of their own content allocation configuration. Aligned content infrastructures can be considered to dramatically increase the smoothness of content flows and to enhance production and bundling capabilities
|