European Retail Research 2008 / Volume 22
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer b...
| Other Authors: | , , , |
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| Format: | eBook |
| Language: | English |
| Published: |
Wiesbaden
Gabler Verlag
2009, 2009
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| Edition: | 1st ed. 2009 |
| Series: | European Retail Research
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| Subjects: | |
| Online Access: | |
| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Table of Contents:
- Social Media: A New Frontier for Retailers?
- International Retail Divestment: Reviews, Case Studies and (E)merging Agenda
- Exploring the Power of Adaptive Selling Techniques on Consumers’ Buying Behaviour
- Measurement of Attitude Toward Private Labels: A Replication and Extension
- Determinants of Relationship Continuity between Fashion Retailers and Suppliers in Brazil
- The Impact of Communication on Satisfaction and Loyalty in the Franchise System: Subjective Viewpoints of Franchisees
- Multinationals in Central and Eastern Europe: A Case Study of International Expansion by a Slovenian Retailer
- Potentials of RFID Application in Retailing: A Conjoint-based Preference Analysis
- Retailing in France: Overview and Key Trends / What’s up?
- The Austrian Retail Market: A Profile