Luxury Marketing A Challenge for Theory and Practice
Luxury Marketing A Challenge for Theory and Practice The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers...
| Other Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Wiesbaden
Gabler Verlag
2013, 2013
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| Edition: | 1st ed. 2013 |
| Subjects: | |
| Online Access: | |
| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Table of Contents:
- Luxury Consumption
- Luxury Brands
- The Luxury Industry
- The Management of Luxury Brands
- Luxury Marketing in the Wine Industry