Corporate Social Responsibility as an International Strategy
CSR, a concept aimed at determining the amount of responsibilities to be shouldered by private business toward stakeholder groups and society at large, deserves to be dealt with in considerable detail and not simply as another "PR fuzz" or marketing gag. As a model, CSR epitomises the old...
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Heidelberg
Physica
2008, 2008
|
| Edition: | 1st ed. 2008 |
| Series: | Contributions to Economics
|
| Subjects: | |
| Online Access: | |
| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Table of Contents:
- Overview Over the Historical Development
- Why Exactly has CSR Become a Necessity?
- CSR Conceptualisation
- Concrete CSR Measures: What can a Firm do?
- Major Potential Benefits of CSR Engagement
- Factors Impacting Upon CSR Engagement
- Conclusions