Formation and Early Growth of Business Webs Modular Product Systems in Network Markets

Networks of firms have been in the focus of management research for several years. Recently, special attention has been paid to so-called business webs. Business webs are networks of firms which provide complements to a common product architecture. In the past, research focused on management issues...

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Bibliographic Details
Main Author: Steiner, Florian
Format: eBook
Language:English
Published: Heidelberg Physica 2005, 2005
Edition:1st ed. 2005
Series:Information Age Economy
Subjects:
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
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245 0 0 |a Formation and Early Growth of Business Webs  |h Elektronische Ressource  |b Modular Product Systems in Network Markets  |c by Florian Steiner 
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505 0 |a On Network Industries -- Business Webs: Decomposable, Modular Organisations -- Business Web Growth Cases -- Towards a Theory of Business Web Growth -- Conclusion 
653 |a Electronic commerce 
653 |a Industrial organization 
653 |a Technological innovations 
653 |a Innovation and Technology Management 
653 |a IT in Business 
653 |a Marketing 
653 |a e-Commerce and e-Business 
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520 |a Networks of firms have been in the focus of management research for several years. Recently, special attention has been paid to so-called business webs. Business webs are networks of firms which provide complements to a common product architecture. In the past, research focused on management issues of such webs but neglected the important question of how they actually came into being. The present book explicitly examines the formation and early growth of business webs. The author illustrates the early growth phases with two in-depth cases of the formation of the wireless internet ecosystem i-mode and the leading person-to-person online auction platform eBay. The book uncovers the contingencies under which the establishment of business webs is likely to succeed. Business researchers will benefit from the theoretical framework, while interested business managers will find explanations and advice for establishing a business web