European Retail Research 2012, Volume 26, Issue II
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer b...
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| Format: | eBook |
| Language: | English |
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Wiesbaden
Springer Fachmedien Wiesbaden
2013, 2013
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| Edition: | 1st ed. 2013 |
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| Online Access: | |
| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Table of Contents:
- Brand-Driven Leadership in Retailing
- Store Environment
- Trade Promotion
- Word of Mouth and Customer Satisfaction
- Country Reports Lithunia and Sweden