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130626 ||| eng |
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|a 9783642045080
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|a Steinhardt, Gabriel
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|a The Product Manager's Toolkit
|h Elektronische Ressource
|b Methodologies, Processes and Tasks in High-Tech Product Management
|c by Gabriel Steinhardt
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| 250 |
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|a 1st ed. 2010
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| 260 |
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|a Berlin, Heidelberg
|b Springer Berlin Heidelberg
|c 2010, 2010
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| 300 |
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|a XVII, 378 p
|b online resource
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|a Product Management Concepts -- Who’s Driving Your Company? -- Product Management Team -- Product Definition Team -- Crafting Market Requirements -- Concept of Marketing -- Value-Marketing Model -- Extending Product Life Cycle Stages -- Product Management Glossary -- Product Manager's Toolkit -- PMTK Introduction -- PMTK Models -- PMTK Templates
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| 653 |
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|a Business
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| 653 |
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|a Industrial organization
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| 653 |
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|a Management science
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| 653 |
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|a Business and Management
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| 653 |
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|a Technological innovations
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| 653 |
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|a Innovation and Technology Management
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| 653 |
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|a Marketing
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| 653 |
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|a Organization
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|a eng
|2 ISO 639-2
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|b Springer
|a Springer eBooks 2005-
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|a 10.1007/978-3-642-04508-0
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|u https://doi.org/10.1007/978-3-642-04508-0?nosfx=y
|x Verlag
|3 Volltext
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|a 658.514
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|a 658.4062
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| 520 |
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|a Product management is challenging, complex, and often misunderstood. Across the high-tech industry, drastically different duties and responsibilities are attributed to product management professionals. Diverse interpretations regarding the role of product management have only further confused practitioners and stifled the ability to develop clear and consistent product management methodologies. "The Product Manager’s Toolkit" book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (tasks, processes, deliverables, and roles) that covers nearly all aspects of product management
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