Global Product Strategy, Product Lifecycle Management and the Billion Customer Question

In his long consulting career, Stark has worked with more than 100 companies in Europe, North America, Asia and Africa. His previous book 'Product Lifecycle Management: 21st century Paradigm for Product Realisation', published in 2004, introduced the cradle to grave approach to PLM. Stark...

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Bibliographic Details
Main Author: Stark, John
Format: eBook
Language:English
Published: London Springer London 2007, 2007
Edition:1st ed. 2007
Series:Decision Engineering
Subjects:
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
Table of Contents:
  • Global Product: Opportunities and Challenges
  • Global Products: Change and Complexity
  • Problems: Causes and Action
  • Global Products: At the Coalface
  • Lessons Learned and Best Practices
  • To a Structured Framework
  • PLM Enabling Global Products
  • Local Performance Improvements
  • The Way Forward to PLM
  • Current Status
  • Changes for Global Products and PLM.