A Journey Through Cultures Metaphors for Guiding the Design of Cross-Cultural Interactive Systems

A Journey Through Cultures addresses one of the hottest topics in contemporary HCI: cultural diversity amongst users. For a number of years the HCI community has been investigating alternatives to enhance the design of cross-cultural systems. Most contributions to date have followed either a ‘design...

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Bibliographic Details
Main Authors: Salgado, Luciana Cardoso de Castro, Leitão, Carla Faria (Author), de Souza, Clarisse Sieckenius (Author)
Format: eBook
Language:English
Published: London Springer London 2013, 2013
Edition:1st ed. 2013
Series:Human–Computer Interaction Series
Subjects:
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
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505 0 |a Preface -- Introduction -- Semiotic Engineering and Culture -- Cultural Viewpoint Metaphors -- A Case Study: Re-designing the AVIS Website -- Final Discussion -- Index 
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653 |a Computers and Society 
653 |a Computational Linguistics 
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520 |a A Journey Through Cultures addresses one of the hottest topics in contemporary HCI: cultural diversity amongst users. For a number of years the HCI community has been investigating alternatives to enhance the design of cross-cultural systems. Most contributions to date have followed either a ‘design for each’ or a ‘design for all’ strategy. A Journey Through Cultures takes a very different approach. Proponents of CVM – the Cultural Viewpoint Metaphors perspective – the authors invite HCI practitioners to think of how to expose and communicate the idea of cultural diversity. A detailed case study is included which assesses the metaphors’ potential in cross-cultural design and evaluation. The results show that cultural viewpoint metaphors have strong epistemic power, leveraged by a combination of theoretic foundations coming from Anthropology, Semiotics and the authors’ own work in HCI and Semiotic Engineering. Luciana Salgado, Carla Leitão and Clarisse de Souza are members of SERG, the Semiotic Engineering Research Group at the Departamento de Informática of Rio de Janeiro's Pontifical Catholic University (PUC-Rio)