Pro SQL Server 2008 Analytics Delivering Sales and Marketing Dashboards

Pro SQL Server 2008 Analytics provides everything you need to know to develop sophisticated and visually appealing sales and marketing dashboards using SQL Server 2008 and to integrate those dashboards with SharePoint, PerformancePoint, and other key Microsoft technologies. The book begins by addres...

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Bibliographic Details
Main Authors: Paulen, Brian, Finken, Jeff (Author)
Format: eBook
Language:English
Published: Berkeley, CA Apress 2009, 2009
Edition:1st ed. 2009
Subjects:
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
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245 0 0 |a Pro SQL Server 2008 Analytics  |h Elektronische Ressource  |b Delivering Sales and Marketing Dashboards  |c by Brian Paulen, Jeff Finken 
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300 |a XV, 300 p  |b online resource 
505 0 |a An overview of Analytics -- Seven Keys to Successful Reporting Projects -- Key Performance Indicators -- Microsoft Platform Components for Dashboards -- Core Components of SQL Server 2008 -- SQL Server Analysis Services -- Performance Management -- Implementation and Maintenance of the Integrated System -- Case Studies 
653 |a Database Management 
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520 |a Pro SQL Server 2008 Analytics provides everything you need to know to develop sophisticated and visually appealing sales and marketing dashboards using SQL Server 2008 and to integrate those dashboards with SharePoint, PerformancePoint, and other key Microsoft technologies. The book begins by addressing the many misconceptions that surround the use of key performance indicators (KPIs) and giving a brief overview of the business intelligence (BI) and reporting tools that can be combined on the Microsoft platform to help you generate the results that you need. The focus of the book is to help you implement a successful business intelligence project of your own. The text discusses many of the required project planning components, provides overviews and examples associated with Microsoft's BI tools, and gives detailed examples of successful dashboard implementations