Health Services Marketing A Practitioner's Guide
For today’s health care professional, clinical expertise is not enough—one has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for their input. Health Services Marketing: A Practitioner’s Guide clearly and succinctly explains the range...
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| Format: | eBook |
| Language: | English |
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New York, NY
Springer New York
2008, 2008
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| Edition: | 1st ed. 2008 |
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| Online Access: | |
| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Table of Contents:
- to Healthcare Marketing
- The Basics of Marketing
- The Marketing Process
- Marketing Research
- Marketing Planning
- Healthcare Products and Customers
- Paying the Marketing Freight
- Market Positioning and Strategy Development
- Choosing Among Promotional Options
- Social Marketing
- The New Healthcare Marketing
- Measuring the Effectiveness of Marketing
- How to Be a Healthcare Marketing “Hero”