Health Services Marketing A Practitioner's Guide

For today’s health care professional, clinical expertise is not enough—one has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for their input. Health Services Marketing: A Practitioner’s Guide clearly and succinctly explains the range...

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Main Author: Thomas, Richard K.
Corporate Author: SpringerLink (Online service)
Format: eBook
Published: New York, NY Springer New York 2008, 2008
Edition:1st ed. 2008
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
Table of Contents:
  • to Healthcare Marketing
  • The Basics of Marketing
  • The Marketing Process
  • Marketing Research
  • Marketing Planning
  • Healthcare Products and Customers
  • Paying the Marketing Freight
  • Market Positioning and Strategy Development
  • Choosing Among Promotional Options
  • Social Marketing
  • The New Healthcare Marketing
  • Measuring the Effectiveness of Marketing
  • How to Be a Healthcare Marketing “Hero”