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The Hands-On Guide for Science Communicators A Step-by-Step Approach to Public Outreach

Even with my regular relationships with popular communication and with public relations officers, I hadn’t realized how well documented the field could be until I saw it done here." -Jay M. Pasachoff, Williams College, President, IAU Commission on Education and Development, author of The Cosmos...

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Bibliographic Details
Main Author: Lindberg Christensen, Lars
Format: eBook
Language:English
Published: New York, NY Springer New York 2007, 2007
Edition:1st ed. 2007
Subjects:
Astronomy, Observations And Techniques
Science, Humanities And Social Sciences, Multidisciplinary
Physics, General
Chemistry/food Science, General
Chemistry
Job Careers In Science And Engineering
Physics
Observations, Astronomical
Engineering—vocational Guidance
Astronomy—observations
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
Table of Contents:
  • Setting the scene
  • Science Communication
  • The Communication Process
  • The Communication Office
  • The production
  • Overview Of The Production Chain
  • Target Groups
  • Product Types
  • Written Communication
  • Press Releases
  • Production Of Printed Products
  • Visual Communication
  • Technical Set-Up
  • Distribution
  • Evaluation and Archiving
  • Selected topics
  • Making Websites
  • Video Production
  • Crisis Communication
  • Guidelines for Scientists and Communicators
  • How to Host a Press Conference
  • Overcoming National Barriers
  • Going Commercial
  • Credibility in Science Communication
  • The Hubble Space Telescope — A Public Outreach Case Study
  • Community Initiatives
  • Finishing off
  • Summary

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