Service Franchising A Global Perspective
Service Franchising succinctly extracts from observations about international franchising from both the scholarly and trade literature. The work adds insights gleaned through extensive research and the experiences of the author. As a result, the book advances the body of knowledge on international f...
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| Format: | eBook |
| Language: | English |
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New York, NY
Springer US
2006, 2006
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| Edition: | 1st ed. 2006 |
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| Online Access: | |
| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Table of Contents:
- Franchising Development
- Why Do Companies Use Franchising?
- What are the Social and Economic Benefits and Costs of Global Franchising?
- What is the Economic Impact of Service Franchising Investment?
- Franchising Strategies and Types
- Does Franchising Provide Superior Financial Returns?
- How Do Franchisors Evaluate Foreign Markets?
- When is Master International Franchising a Preferred Mode of Entry?
- How Do International Franchisors Cluster?
- Franchising in Emerging Markets
- Franchising in Russia
- Franchising in the Philippines
- Conversion Franchising in Slovenia
- Cases in International Franchising
- Franchising with Kodak in China
- The Internationalization of Marks & Spencer
- Concluding Remarks