Communicating Environmentally Sustainable Transport The Role of Soft Measures
Progress towards Environmentally Sustainable Transport (EST) will require widespread acceptance of this need and a mix of measures designed to achieve the necessary changes to overcome these barriers. Some of the measures will be hard measures, which include taxes, emission standards, speed limits,...
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| Format: | eBook |
| Language: | English |
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Paris
OECD Publishing
2004
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| Collection: | OECD Books and Papers - Collection details see MPG.ReNa |
| Summary: | Progress towards Environmentally Sustainable Transport (EST) will require widespread acceptance of this need and a mix of measures designed to achieve the necessary changes to overcome these barriers. Some of the measures will be hard measures, which include taxes, emission standards, speed limits, and other fiscal and regulatory instruments. Others will be soft, such as the provision of information and the use of communication strategies and educational techniques. The book examines the measures needed |
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| Physical Description: | 186 p. 19 x 27cm |
| ISBN: | 9789264106642 |