Market leadership strategies for service companies creating growth, profits, and customer loyalty

Bibliographic Details
Main Author: Terrill, Craig
Other Authors: Middlebrooks, Arthur
Format: eBook
Language:English
Published: Lincolnwood, Ill NTC Business Books 2000
Subjects:
Online Access:
Collection: Netlibrary - Collection details see MPG.ReNa
Description
Item Description:At head of title: American Marketing Association. - Includes bibliographical references (p. 253-254) and index
Physical Description:xvi, 268 p. ill 24 cm
ISBN:0-07-140124-5
0-585-10672-X