The growth gamble when leaders should bet big on new businesses and how to avoid expensive failures

Bibliographic Details
Main Author: Campbell, Andrew
Other Authors: Park, Robert
Format: eBook
Language:English
Published: London ; Boston Nicholas Brealey International
Subjects:
Online Access:
Collection: Netlibrary - Collection details see MPG.ReNa
Table of Contents:
  • The challenge of new businesses
  • Beating the odds
  • The difficulties of building new legs
  • When low growth is better than gambling
  • The new business traffic lights
  • Diversification
  • Searching for new businesses
  • Is there a role for corporate venturing?
  • Positioning and supporting a new business
  • An age of realism