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Paivio, Allan
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Allan Paivio
Allan Urho Paivio
(March 29, 1925 – June 19, 2016) was a professor of
psychology
at the
University of Western Ontario
and former
bodybuilder
. He earned his Ph.D. from
McGill University
in 1959 and taught at the University of Western Ontario from 1963 until his retirement.
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Mental representations : a dual coding approach
by
Paivio
,
Allan
Published 1986
Oxford University Press
Call Number:
BF311
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