Markus Kramer

Markus Kramer is a brand management professional and honorary visiting professor in Strategic Brand Management at Cass Business School. He is also the author of "The Guiding Purpose Strategy: a Navigational Code for Brand Growth" and coinventor and editor of the Responsible Investment Brand Index (RIBI). Provided by Wikipedia
Cover Image
Read Now

1
by Kramer, Markus S.
Published 1996
Springer Berlin Heidelberg
Cover Image
Read Now

5
Published 2022
Springer Fachmedien Wiesbaden
Other Authors: “...Krämer, Markus...”
Cover Image
Read Now

6
Published 2023
Springer Fachmedien Wiesbaden
Other Authors: “...Krämer, Markus...”