Christian Homburg

Christian Homburg (born 1962 in Gomadingen, Baden-Württemberg, West Germany) is a German marketing researcher, director of the IMU – Institute for Market-oriented Management and chaired professor for Marketing at the University of Mannheim. His special subjects are market-oriented management, customer relationship management and sales management. Furthermore, from 2006 until the 2010, Homburg was the exclusive managing director of the Mannheim Business School. In addition to his academic position, he is chairman of the scientific advisory committee of Homburg & Partner, an international management consultancy firm. Provided by Wikipedia

by Homburg, Christian
Published 2017
Springer Fachmedien Wiesbaden

by Homburg, Christian
Published 2020
Springer Fachmedien Wiesbaden

by Homburg, Christian, Schäfer, Heiko, Schneider, Janna
Published 2012
Springer Berlin Heidelberg

Published 2022
Springer International Publishing
Other Authors: ...Homburg, Christian...