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Franke, Marie-Kristin
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1
Hedonischer Konsum : Emotionen als Treiber im Konsumentenverhalten
by
Franke
,
Marie
-
Kristin
Published 2013
Springer Fachmedien Wiesbaden
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2
Der Konsument : Homo Emoticus statt Homo Oeconomicus?
by
Franke
,
Marie
-
Kristin
Published 2014
Springer Fachmedien Wiesbaden
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