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|a 9780814434703
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|a 0814434703
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|a HF5415.127
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|a Gronbach, Kenneth W.
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|a Upside
|b profiting from the profound demographic shifts ahead
|c Kenneth W. Gronbach with M.J. Moye
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|a New York
|b AMACOM, American Management Association
|c 2017
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| 300 |
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|a xiii, 285 pages
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|a Includes bibliographical references and index
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|a PART ONE: The demand side of the equation: Generations and Regions -- Counting People-What a Concept! -- The People Are Demanding -- The Ever-So-Important Delineation of the Generations -- Who Are These People? -- On the Way Out with the G.I. Generation -- The Still Quiet Silent Generation -- Those Transformative Baby Boomers -- The Unfairly Maligned Generation X -- Coming of Age with Generation Y -- The As-Yet-to-Be-Defined Generation Z -- Now That You Know Who These People Are, and How Many, Where Are They? -- The Northeast Beholden to International Immigration -- The South Has Indeed Risen Again -- Doldrums in the Midwest -- Is the West the Best? -- PART TWO: The supply side of the equation: The Impact of Demographics -- Put All These People Together and Stir the Pot -- Death Comes Knocking for Us All -- Kicking Back During the Golden Years -- Boomers Driving the Future of Healthcare -- Where House Now? -- Planes, Trains, and Automobiles ... Not to Mention Boats -- Technology-A Language Best Spoken by the Young? -- Retail and Marketing-When and How to Sell What to Whom -- Manufacturing-Coming Home to Roost? -- Out with the Old, In with the New-Labor Force Dynamics -- PART THREE: The rest of the world (row) -- It's a Mighty Big World Out There -- Economic Dynamo-North America -- The Old Country-Europe -- More Than Half the World-Asia -- Cradle of Civilization-Africa -- Latin America Flavors and Down Under
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| 653 |
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|a BUSINESS & ECONOMICS / Management Science / bisacsh
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|a Consumers / fast
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|a Marketing research / fast
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|a BUSINESS & ECONOMICS / Management / bisacsh
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|a Demography / United States
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|a United States / Population / http://id.loc.gov/authorities/subjects/sh85140483
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|a Démographie / États-Unis
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|a Marketing / Recherche / États-Unis
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|a Target marketing / fast
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|a Cibles (Marketing) / États-Unis
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|a Target marketing / United States
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|a United States / fast
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|a Consommateurs / États-Unis
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|a BUSINESS & ECONOMICS / Organizational Behavior / bisacsh
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|a Demography / fast
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|a Marketing research / United States
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|a Population / fast
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|a Consumers / United States / http://id.loc.gov/authorities/subjects/sh85031494
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|a BUSINESS & ECONOMICS / Industrial Management / bisacsh
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|a Moye, M. J.
|e author
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|a eng
|2 ISO 639-2
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|b OREILLY
|a O'Reilly
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|a GBB8F3106
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|u https://learning.oreilly.com/library/view/~/9780814434703/?ar
|x Verlag
|3 Volltext
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|a Demographics not only define who we are, where we live, and how our numbers change, but-for those who can read beyond the raw figures-they open up hidden business opportunities that lie ahead. Upside puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronbach synthesizes reams of data to show how generations impact markets and economies, and how to target promising trends
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