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Upside profiting from the profound demographic shifts ahead

Demographics not only define who we are, where we live, and how our numbers change, but-for those who can read beyond the raw figures-they open up hidden business opportunities that lie ahead. Upside puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronba...

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Bibliographic Details
Main Authors: Gronbach, Kenneth W., Moye, M. J. (Author)
Format: eBook
Language:English
Published: New York AMACOM, American Management Association 2017
Subjects:
Business & Economics / Management Science / Bisacsh
Consumers / Fast
Marketing Research / Fast
Business & Economics / Management / Bisacsh
Demography / United States
United States / Population / Http://id.loc.gov/authorities/subjects/sh85140483
Démographie / États-unis
Marketing / Recherche / États-unis
Target Marketing / Fast
Cibles (marketing) / États-unis
Target Marketing / United States
United States / Fast
Consommateurs / États-unis
Business & Economics / Organizational Behavior / Bisacsh
Demography / Fast
Marketing Research / United States
Population / Fast
Consumers / United States / Http://id.loc.gov/authorities/subjects/sh85031494
Business & Economics / Industrial Management / Bisacsh
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:Demographics not only define who we are, where we live, and how our numbers change, but-for those who can read beyond the raw figures-they open up hidden business opportunities that lie ahead. Upside puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronbach synthesizes reams of data to show how generations impact markets and economies, and how to target promising trends
Physical Description:xiii, 285 pages
ISBN:9780814434703
0814434703

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