1 Table of Contents: “...Chapter 1. The Nature and Scope of Global Marketing Research -- Chapter 2. Marketing Research...”

2 Table of Contents: “...Inbound Selling: How to Change the Way You Sell to Match How People Buy -- Contents...”

3 Table of Contents: “... in the context of a brand-related online rumor -- Identifying the Types of Digital Footprint Data used to Predict...”

4 Table of Contents: “..., and footwear sectors and fashion branding -- PART III—SMART SERVICES AND SOCIAL WELL-BEING -- 7. A quantitative...”

5 Table of Contents: “... Relational Implications in Multilayer Networks using Formal Concept Analysis -- Inexpensive and Effective...”

6 Table of Contents: “... changing process chains -- New Concepts for a flexible car body shop of hang-on parts: from lightweight...”

7 Table of Contents: “.... Communication, Branding and the Media -- 30. Affective Immediately: Reading the Semiotic Landscape of COVID-19...”