1
by Kumar, V.
Published 2024
Palgrave Macmillan
Table of Contents: ... and Africa -- Chapter 21. North America -- Chapter 22. The Future of Global Marketing Research. Case Studies...

2
by Biddix, J. Patrick
Published 2018
Jossey-Bass & Pfeiffer Imprints, a Wiley Brand
Table of Contents: ... -- Studying research -- Reading research -- Framing research -- Considering ethics -- Learning qualitative...

3
by Tupasela, Aaro
Published 2021
Palgrave Macmillan
Table of Contents: ... for Biomedical Research -- Chapter 3. Population Branding as Practices of Valuation -- Chapter 4. Constructing...

4
by Berz, Jennifer
Published 2016
Springer Fachmedien Wiesbaden
Table of Contents: ...Media branding in general and television branding in particular as reference points of the study...

5
Published 2013
Springer Fachmedien Wiesbaden
... ·        Researchers, Lectures and Students of Social Sciences, Cultural Studies and Management ·        Practitioners...

6
by Chan, Eugene Y.
Published 2024
Palgrave Macmillan
Table of Contents: ... -- Chapter 2: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing...

7
by Kastner, Olga Louisa
Published 2014
Springer Fachmedien Wiesbaden
Subjects: ...Market Research and Competitive Intelligence...

8
Published 2022
Routledge
Subjects: ...Brand name products / History...

9
by Al-Tamimi, Nawaf, Amin, Azzam, Zarrinabadi, Nourollah
Published 2023
Springer Nature Switzerland
Table of Contents: ... -- Chapter 4. Creating Nation Brand: The Model of Qatar -- Chapter 5. The Blockade, Social Media...

10
by Berg, Bettina
Published 2014
Springer Fachmedien Wiesbaden
Table of Contents: ...Managing Retail Brands Across Different Consumer Perception Levels -- Reciprocal Effects...

11
by Errichiello, Oliver, Wernke, Marius
Published 2022
Springer Berlin Heidelberg
Table of Contents: ...What is, what does cybernetic brand management want? -- What is a system? -- Cybernetics - basic...

12
by Puebla-Martínez, Belén
Published 2021
MDPI - Multidisciplinary Digital Publishing Institute
Subjects: ...branded content...

13
by Dennhardt, Severin
Published 2014
Springer Fachmedien Wiesbaden
Table of Contents: ...Research Overview -- Overview of Papers -- Implications and Future Research...

14
by Sinning, Carolina
Published 2022
Springer Fachmedien Wiesbaden
Table of Contents: ...Introduction -- Literature Review and Research Gaps -- Structure and Contribution of the Studies...

15
by Christiaans, Lena
Published 2013
Springer Fachmedien Wiesbaden
Table of Contents: ... of Hypotheses -- Research Methodology and Data Basis -- Empirical Analysis and Hypothesis Testing -- Discussion...

16
by Wang, Jiazhuo George, Qin, Shuo, Wang, Allison
Published 2023
Springer Nature Singapore
Table of Contents: ....1. Xiaomi: An Internet-Driven Miracle -- Nongfu Spring: Down to the Soul of a Brand -- Haier: A...

17
by Kiernan, Patrick
Published 2018
Palgrave Macmillan
Table of Contents: ... of Japanese comics -- PART II IDENTITY AND ONLINE COMMUNITIES -- Chapter 5. Having a Rashomon moment: Identity...

18
Published 2015
Springer International Publishing
Table of Contents: ...: Modelling Tests before and after a Modelling Class for Lower Secondary School Students, Akio Matsuzaki...

19
by Brand, Izabella
Published 2020
Springer International Publishing
... an invaluable resource for graduate and postgraduate students, as well as for all researchers in academic...

20
by Dias, Patricia, Duarte, Alexandre
Published 2023
Routledge
Subjects: ...Branding (Marketing) / http://id.loc.gov/authorities/subjects/sh2007006470...