41
Published 2023
Edward Elgar Publishing
Table of Contents: ...Contents: Introducing a research agenda for brand management in a new era of consumerism / Enrique...

42
by VanAuken, Brad
Published 2015
AMACOM
Table of Contents: ... advertising -- Nontraditional marketing approaches that work -- Online brand building -- Developing a brand...

43
Published 2019
Springer International Publishing
Table of Contents: ... at the Metropolitan Level in Accra, Ghana; Prosper Issahaku Korah and Patrick Brandful Cobbinah -- Chapter Seventeen...

44
by Walser, Martin
Published 2004
Deutscher Universitätsverlag
Table of Contents: ... for further research and brand management -- References...

45
by Kreuzbauer, Robert
Published 2002
Deutscher Universitätsverlag
Table of Contents: ... Part -- I. General Brand Conceptions -- II. Approaches to Brand Formation -- III. General...

46
by Weiß, Stefanie
Published 2015
Springer Fachmedien Wiesbaden
Subjects: ...Market Research and Competitive Intelligence...

47
Published 2022
Springer International Publishing
Table of Contents: ... -- Subjects on the left by Clark, Eve -- The clinical profile of young children with ASD: Research and clinic...

48
Published 2021
Springer International Publishing
Table of Contents: ... To The Recognition Of Regional And Local Brands: "Portugal Sou Eu” Case Study...

49
Published 2024
Springer Nature Singapore
Table of Contents: ...Chapter 1. Introduction to Information Systems Research in Vietnam: Current Progress and New...

50
Published 2022
Springer Nature Switzerland
Table of Contents: ... method. Case study of intelligent electronic nose -- A Micro-Interaction Tool For Online Text Analysis...

51
Published 2015
Springer International Publishing
Table of Contents: ...Preface -- Part I: Media Branding: Locating an Emerging Research Area -- Part II: The Management...

52
by Ormeno, Marcos
Published 2007
Deutscher Universitätsverlag
...Much attention has been paid recently to corporate brands and corporate reputations. Although...

53
by Gill, Libby
Published 2013
Palgrave Macmillan US
Subjects: ...Market research...

54
Published 2022
Springer Nature Singapore
Table of Contents: ... the Relationship Between Hotel Classification System and Service Quality: A Case Study of the Indian Hotel Industry...

55
Published 2014
Springer New York
Table of Contents: ... -- Luxury Fashion Branding: Literature Review, Research Trends and Research Agenda for Scientific Research...

56
Published 2022
Palgrave Macmillan
Table of Contents: ...Chapter 1: Introduction- Political Branding in turbulent times -- Chapter 2: Political Brand...

57
Published 2024
Springer Nature Singapore
Table of Contents: ... -- Celebrity Endorsement Impacting Purchase Intention: The Role of Brand Attitude and Celebrity Homophily...

58
by Rees, Sian
Published 2020
Routledge
Table of Contents: ... -- 4. Communicating the projective organization -- 5. The riparian brand -- 6. Justification...

59
Published 2024
Edward Elgar Publishing
Table of Contents: ... -- Part II. Prediction with online social media -- 4. Chasing the black swan in cryptocurrency markets...

60
by Sanders, Sarah Connell, Lang, James M.
Published 2023
Jossey-Bass, a Wiley Brand
Subjects: ...Thought and thinking / Study and teaching...