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1
by Gross, Philip
Published 2015
Springer Fachmedien Wiesbaden
Table of Contents: “...Brands and Identity-Based Brand Management -- Sponsorship Alliance -- Brand Image Transfer...”
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2
by Pätzmann, Jens Uwe, Busch, Anja
Published 2019
Springer Fachmedien Wiesbaden
Subjects: “...Branding (Marketing)...”
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3
by Dennhardt, Severin
Published 2014
Springer Fachmedien Wiesbaden
Table of Contents: “...Research Overview -- Overview of Papers -- Implications and Future Research...”
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4
by Puebla-Martínez, Belén
Published 2021
MDPI - Multidisciplinary Digital Publishing Institute
Subjects: “...branded content...”
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5
by Petifourt, Sarah
Published 2019
Springer Fachmedien Wiesbaden
Table of Contents: “...: Daten, Echtzeit, Research und die Macht der Emotionen -- Den Warp-Antrieb für Content aktivieren: agiles...”
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6
Published 2023
Edward Elgar Publishing
Table of Contents: “...Contents: Introducing a research agenda for brand management in a new era of consumerism / Enrique...”
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7
by Christiaans, Lena
Published 2013
Springer Fachmedien Wiesbaden
Table of Contents: “... of Hypotheses -- Research Methodology and Data Basis -- Empirical Analysis and Hypothesis Testing -- Discussion...”
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8
by Weiß, Stefanie
Published 2015
Springer Fachmedien Wiesbaden
Subjects: “...Market Research and Competitive Intelligence...”
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9
by Berz, Jennifer
Published 2016
Springer Fachmedien Wiesbaden
Table of Contents: “...Media branding in general and television branding in particular as reference points of the study...”
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10
by Kastner, Olga Louisa
Published 2014
Springer Fachmedien Wiesbaden
Subjects: “...Market Research and Competitive Intelligence...”
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11
by Ozuem, Wilson, Willis, Michelle
Published 2022
Palgrave Macmillan
Table of Contents: “...Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer...”
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12
by Burešová, Jitka
Published 2023
Masaryk University Press
Subjects: “...brand...”
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13
Published 2013
Springer Fachmedien Wiesbaden
Table of Contents: “...Brand-Driven Leadership in Retailing -- Store Environment -- Trade Promotion -- Word of Mouth...”
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14
by Biddix, J. Patrick
Published 2018
Jossey-Bass & Pfeiffer Imprints, a Wiley Brand
Table of Contents: “... -- Studying research -- Reading research -- Framing research -- Considering ethics -- Learning qualitative...”
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15
by Ulin, Jeff
Published 2013
Focal Press
Table of Contents: “...Traditional Search Engines and Everyone Else Creating Online Originals -- Cord-Cutting: Over...”
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16
by Busche, Laura
Published 2017
O'Reilly Media
Table of Contents: “.... Designing Content Personas; Defining Your Content Personas; How to Get Started with Content Persona Research...”
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17
by Kumar, V.
Published 2024
Palgrave Macmillan
Table of Contents: “... and Africa -- Chapter 21. North America -- Chapter 22. The Future of Global Marketing Research. Case Studies...”
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18
by Weaver, Jason
Published 2013
McGraw-Hill
Table of Contents: “..."Contents" -- "Acknowledgments" -- "Introduction" -- "1. Benefits of Effective Online Marketing...”
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19
Published 2006
Springer Netherlands
Table of Contents: “... of pseudoholomorphic strips and Hofer’s norm -- Morse Theory, Graphs, and String Topology.-1 Graphs, Morse theory...”
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20
Published 2024
Springer Fachmedien Wiesbaden
Table of Contents: “... -- Analyzing verbal content of political spots in the 2020 U.S. presidential election -- A Content Analysis...”