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by Wixom, Barbara H., Beath, Cynthia Mathis, Owens, Leslie
Published 2023
“...Many organizations fail to make good decisions about their data monetization strategies because...”Published 2023
MIT Sloan Management Review
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Content is cash : leveraging great content and the web for increased traffic, sales, leads, and buzz
Table of Contents:
“... : understanding search engine optmization for more effective content-based marketing efforts -- What came first...”