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1
Strategic Retail Management : Text and International Cases
by
Zentes, Joachim
,
Morschett, Dirk
,
Schramm-Klein, Hanna
Published 2007
Gabler Verlag
Table of Contents:
“
... -- The Internationalisation of Retailing -- Retail Branding and
Positioning
--
Marketing
Mix in Retailing -- Store Location...
”
Read Now
2
The Institutional Foundation of Economic Development
by
Tang, Shiping
Published 2022
Princeton University Press
Table of Contents:
“
...: Three Inequalities 3 The
Positional
Market
and Development: Social Mobility as an Incentive 4...
”
Call Number:
HD82
Read Now
3
The agile marketer : turning customer experience into your competitive advantage
by
Smart, Roland
Published 2016
Wiley
“
... to
position
marketing
as the "steward" not just of the brand but of customer experience across the board"--...
”
Call Number:
HF5415.15
Read Now
4
United States : Publication of Financial Sector Assessment Program Documentation: Technical Note on Stress Testing
Published 2010
International Monetary Fund
“
... asset quality and capital
positions
.
Market
liquidity risks appear to have declined, although financial...
”
Read Now
5
Convergence marketing : combining brand and direct for unprecedented profits
by
Rosen, Richard G.
Published 2009
John Wiley & Sons
“
... accountability that
positions
marketing
as a vital and effective component of leadership's overall business...
”
Call Number:
HF5415.1255
Read Now
6
Greener is not Always Pricier : Ecolabeling and Price Premium in the Tourism Industry
by
Bello, Ridwan Bolaji
Published 2023
The World Bank
“
..., it is crucial that they generate
positive
market
benefits for ecolabeled firms. This paper studies the effect...
”
Read Now
7
Kellogg on branding in a hyper-connected world
Published 2019
John Wiley & Sons, Inc.
“
...
positioning
,
market
-specific branding, and more Adopt successful strategies from development to launch...
”
Call Number:
HD69.B7
Read Now
8
Green Marketing and Entrepreneurship
by
Nygaard, Arne
Published 2024
Springer International Publishing
“
... that drive
positive
market
transformations. Providing a holistic understanding of sustainable and disruptive...
”
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