1
by Zentes, Joachim, Morschett, Dirk, Schramm-Klein, Hanna
Published 2007
Gabler Verlag
Table of Contents: ... -- The Internationalisation of Retailing -- Retail Branding and Positioning -- Marketing Mix in Retailing -- Store Location...

2
by Tang, Shiping
Published 2022
Princeton University Press
Table of Contents: ...: Three Inequalities 3 The Positional Market and Development: Social Mobility as an Incentive 4...

3
by Smart, Roland
Published 2016
Wiley
... to position marketing as the "steward" not just of the brand but of customer experience across the board"--...

4
Published 2010
International Monetary Fund
... asset quality and capital positions. Market liquidity risks appear to have declined, although financial...

5
by Rosen, Richard G.
Published 2009
John Wiley & Sons
... accountability that positions marketing as a vital and effective component of leadership's overall business...

6
by Bello, Ridwan Bolaji
Published 2023
The World Bank
..., it is crucial that they generate positive market benefits for ecolabeled firms. This paper studies the effect...

7
Published 2019
John Wiley & Sons, Inc.
... positioning, market-specific branding, and more Adopt successful strategies from development to launch...

8
by Nygaard, Arne
Published 2024
Springer International Publishing
... that drive positive market transformations. Providing a holistic understanding of sustainable and disruptive...