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2
by Glynn, Mark S.
Published 2009
JAI Press
Table of Contents: “... management / Mark S. Glynn, Arch G. Woodside -- Building a strong business-to-business brand / Kevin Lane...”
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3
Published 2022
Edward Elgar Publishing
Table of Contents: “... market segmentation / Robert J. Thomas -- 12. Branding in b2b firms / Kevin Lane Keller and Philip Kotler...”