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1
10 principles of modern marketing : to be successful in the digital era, marketers should adopt the best new modern practices as well as rethink and refine classic approaches
by
Lewnes, Ann
,
Keller,
Kevin
Lane
Published 2019
MIT Sloan Management Review
Call Number:
HF5415.129
Read Now
2
Business-to-business brand management : theory, research and executive case study exercises
by
Glynn, Mark S.
Published 2009
JAI Press
Table of Contents:
“
... management / Mark S. Glynn, Arch G. Woodside -- Building a strong business-to-business brand /
Kevin
Lane
...
”
Call Number:
HD69.B7
Read Now
3
Handbook of business-to-business marketing
Published 2022
Edward Elgar Publishing
Table of Contents:
“
... market segmentation / Robert J. Thomas -- 12. Branding in b2b firms /
Kevin
Lane
Keller and Philip Kotler...
”
Call Number:
HF5415.1263
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658 - General management
2
000 - Computer science, information & general works
1
380 - Commerce, communications & transportation
1
381 - Commerce
1
Language
English
3
Collection
Edward Elgar eBooks Collection Business & Economics
1
Emerald Business, Management and Economics eBook Collection Archive
1
O'Reilly
1
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Glynn, Mark S.
1
Keller, Kevin Lane
1
Lewnes, Ann
1
Lilien, Gary L.
1
Petersen, Andrew J.
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Woodside, Arch G.
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Wuyts, Stefan
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