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Adoption of Innovation : Balancing Internal and External Stakeholders in the Marketing of Innovation
Published 2015
Table of Contents:
“...Adoption of Innovation - Balancing Internal and External Stakeholders in the Marketing...”
Springer International Publishing
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by Currall, Steven C., Frauenheim, Ed, Perry, Sara Jansen, Hunter, Emily M.
Published 2014
Subjects:
“...Technological innovations / Economic aspects / United States...”Published 2014
Oxford University Press