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dewey-ones:"659 - Advertising & public relations"
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The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing & online media to reach buyers directly
by
Scott, David Meerman
Published 2007
John Wiley & Sons
Table of Contents:
“
... the
fever
-- 9. The content-rich web site -- III. Action plan for harnessing the power of the new rules...
”
Call Number:
HF5415.1265
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