1 Table of Contents: “..., Advertising & Communications -- THEME 2: CONSUMER ENGAGEMENT AND RESEARCH -- 5. Consumer Psychology...”

2 Table of Contents: “... 3 - Information as a Service for Consumer Decision Making -- Chapter 4 - The role of service design...”

3

4 Table of Contents: “... consumers’ attitudes towards Western and Indian Fashion -- Chapter 3: A Closer Look at the Menswear Market...”

5 “...Advertisements are considered as stimuli which consumers will respond to. Banks can develop...”

6 “... of an organisation to the consumers. Emerging markets particularly provide unique opportunities for green product...”