1 Table of Contents: “...1. Introduction: societal entrepreneurship and competitiveness / Vanessa Ratten and Leo-Paul Dana...”

2 Table of Contents: “...1. Entrepreneurial innovation through strategy and competition -- 2. Porter’s Business Strategies...”

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4 Table of Contents: “... theory -- 3. Entrepreneurial Marketing and Its Relationship on Business Competitiveness in Footwear...”

5 Table of Contents: “...: What Is the Role of the Founders’ Human Capital and Social Capital? -- The Global Competitive Structure...”

6 “... in the global marketplace. Innovation is essential to the ongoing competitiveness of organisations but can...”

7 “... especially in the competitive global marketplace. The book contends that, by design, entrepreneurship...”

8 “... for aspirant entrepreneurs to identify appropriate openings that help them gain a competitive advantage...”

9 “...In today's competitive marketplace, businesses must be entrepreneurial to succeed. This book argues...”