1 “... Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing...”

2 “.... Dr. Dirk Morschett, University of Fribourg, Switzerland Prof. Dr. Thomas Rudolph, University of St...”

3 “... Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing...”

4 “... Prof. Dr. Thomas Foscht, University of Graz, Austria Prof. Dr. Dirk Morschett, University of Fribourg...”

5 “..., Austria Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland Prof. Dr. Thomas Rudolph, University...”

6 “... concepts About the Authors Dirk Morschett is Professor of International Management at the University...”