1 “.... Dr. Dirk Morschett, University of Fribourg, Switzerland Prof. Dr. Thomas Rudolph, University of St...”

2 “..., Switzerland Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland Prof. Dr. Peter Schnedlitz, Vienna...”

3 “..., Austria Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland Prof. Dr. Thomas Rudolph, University...”

4 “... Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing...”

5 “... Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing...”

6 “... of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany...”