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Luxury brand management : a world of privilege
by
Chevalier, Michel
Published 2012
Wiley
Table of Contents:
“
...; The Brand and Its Manifestations; Luxury Values; The Three Scales; The
Semiotic
Square
of Consumption Values...
”
Call Number:
HD9999.L852
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658 - General management
1
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English
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O'Reilly
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Chevalier, Michel
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Mazzalovo, Gerald
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